Brand Manager APPLY NOW

Responsibilities:

• Analysing our brand positioning and consumer insights.
• Translating brand elements into plans and go-to-market strategies.
• Optimising the design and content of all online assets including the company website and social media pages.
• Working with Marketing team on brand initiatives.
• Measure and report performance of all marketing campaigns and assess ROI and KPIs.
• Research on market trends, consumer markets and competitors’ activities.
• Research on new and ongoing marketing and advertising activities.
• Support in product distribution and consumer reactions.
• Devise innovative growth strategies.
• Work on the creative development to motivate the target audience to “take action”.
• Support in all marketing material and collaterals in line with brand direction.
• Supporting in all stages of campaigns to guarantee that they run smoothly.
• Offering creative ideas to the account manager to develop exciting campaigns.
• Developing and editing news releases, speeches, articles, and other editorial collateral.
• Working on analysing and reporting results of PR campaigns & initiatives.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Developing content for corporate/Brand communications.
• Formulating the digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

  Qualification:

• 3+ years of proven work experience as Brand Manager
• Experience in identifying target audiences and devising effective campaigns
• A blend of creative + analytical mindset
• Data-driven thinking and an affinity for numbers, strong excel skills
• Outstanding communication skills