Trade Marketing APPLY NOW
Company Profile:
Know T.A.C.
The Ayurveda Co. (T.A.C) is a thriving, direct-to-consumer startup that translates the ancient wisdom of
Ayurveda into the language of the young and dynamic India - the millennials and Gen Z. We offer a broad
range of Ayurvedic beauty and wellness products, crafted especially to resonate with the lifestyle of today's
youth. T.A.C has a robust omnichannel presence in India and caters to an international customer base too.
Click below to know more about us:
Shreedha Singh is now an angel investor on JIO Cinemas Indian Angels
How D2C Brand the Ayurveda Co. Grew Its Customer Base 10X In Just 2 Years
"Husband-wife duo founders of Khadi Essentials share entrepreneurial mindset".
"This Startup is Bringing Ayurveda to Millennials and Gen Z"
"VC fund Sixth Sense Ventures leads Rs 100 crore Series A round in The Ayurveda Co"
"Ayurveda firm TAC raises Rs 100 cr in funding for business expansion".
"T.A.C Ropes In Kajal Aggarwal As Brand Ambassador".
Role: Trade Marketing
Location: Gurugram
Roles & Responsibilities:
Trade Marketing Strategy:
- Develop and implement innovative trade marketing strategies that align with overall business objectives and drive sales growth.
- Analyse market trends, consumer behavior, and competitor activities to identify opportunities and threats.
Channel Development & Activation:
- Identify and explore new retail channels and partnerships to expand the brand's presence and increase product visibility.
- Collaborate with sales teams to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines.
- Implement effective in-store and online promotions, displays, and merchandising strategies.
Campaign Management:
- Oversee the development and execution of trade marketing campaigns, ensuring alignment with brand guidelines and promotional calendars.
- Implement POS (Point of Sale) materials and displays to optimize brand representation at the retail level.
Data Analysis and Reporting:
- Utilize data analytics to measure and evaluate the effectiveness of trade marketing campaigns.
- Generate reports on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.
Budget Management:
- Develop and manage the trade marketing budget, ensuring cost-effectiveness and efficient allocation of resources.
- Monitor expenditures and provide regular budget updates to senior management.
Collaboration with Sales Teams:
- Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements.
- Provide strategic input to optimize product assortment, pricing, and promotional activities.
Cross-Functional Collaboration:
- Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts.
- Provide input into product launches, ensuring alignment with trade marketing objectives.
Qualifications:
- Bachelor’s degree in marketing, Business, or a related field. MBA is preferred.
- Strong understanding of retail channels, distribution, and merchandising strategies.
- Proven experience in trade marketing, preferably in the beauty and wellness category.
- Excellent project management and organizational skills.
