Performance Marketing Specialist APPLY NOW

Experience: 5+ years

Job Specification:

This role will strategize and execute performance marketing strategy across all digital channels, primarily the company website & app. Primary goal would be to acquire quality users and drive revenue.

Roles and Responsibilities:

• Create, manage, and optimize campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Affiliates, and others.
• Manage Organization Website.
• Track the Website Traffic flow and Provide Internal Reports regularly.
• Identify New Digital Marketing Trends and ensure that the Brand is in front of
• Industry Developments.
• Work on SEO of the On-page SEO and Off-page SEO.
• Link Building, Directory Submission, Classified Submission, Social Bookmarking and local listing.
• Execute Social Media efforts to improve, likes, Shares, tweets, etc.
• Manage Google Ads like Search Ads, Display ads, Shopping Ads, Video Ads and More.
• Analyse a competitor Website & Social Media Presence.
• Make Strategy Organization & Client Social Media Profile.
• Manage Paid Campaign Social Media (Facebook, Instagram, Audience Network, Marketplace) & Native Adverting (Taboola & Colombia online)
• Generate Leads by Social Media & Email Campaign (Organic & Inorganic Way).
• Coordinate with the graphic design team/agency to get creatives made for ads.
• Track Company & Client Website Traffic by Google Analytics.
• Manage Local Business Listing & posting
• Drive hands on campaign setup, management and optimisation including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimisation.
• Perform ongoing paid keyword discovery, expansion, and optimization.
• Collaborate with tech, product, operations, and category marketing to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals.
• Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue and Revenue/Cost.

Desired Candidate Profile

• 5+ years of hands-on campaign and budget management experience with high growth ecommerce start-ups.
• Proven experience in running performance campaigns (CPC, CPA, CPT etc) across Google, FB, YouTube, affiliates, and others.
• Proven experience in running display campaigns across ad networks.
• Experience with tools including Google AdWords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360, and others as well as with tools such as Web Engage, CleverTap etc.
• Experience running campaigns for direct online purchase products as well as those requiring manual sales/Tele-calling type products would be a huge plus.
• Prior experience with high growth ecommerce start-ups would be a plus.
• Experience running awareness/R& F campaigns across digital channels a big plus.
• Working knowledge of HTML, CSS, and JavaScript development and constraints would be a plus.
• High ownership and team management skills
• Creative thinking.
• Strong written and verbal communication
• Great ability to multi-tasking and prioritize.
• Ability to collaborate with multiple stakeholders.
• Exceptional interpersonal skills that will aid in the execution of duties.
• Should have and previously demonstrated ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.
• The successful candidate should be consumer-oriented ensuring that the consumer expectations are always met.

Responsibilities:

• Extremely strong understanding of running Ads on Facebook, Google, YouTube etc.
• Demonstrable experience in handling large budgets, ideating campaigns, and driving positive ROI
• Strong data & marketing acumen
• Developing and executing end to end email, push, SMS and mobile marketing strategies and communications via lifecycle, triggered, and promotional drip campaigns.
• Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue & minimise cost
• Creating customer journey frameworks and programs to attract and retain customers across the entire journey
• Understanding of on-page SEO and off-page SEO