Speed Boost: pagespeed-javascript Placeholder Offline Marketing Specialist

Offline Marketing Specialist APPLY NOW

Kolkata Bangalore, Gurugram
Full time

Know T.A.C.

The Ayurveda Co. (T.A.C) is a thriving, direct-to-consumer startup that translates the ancient wisdom of Ayurveda into the language of the young and dynamic India - the millennials and Gen Z. We offer a broad range of Ayurvedic beauty and wellness products, crafted especially to resonate with the lifestyle of today's youth. T.A.C has a robust omnichannel presence in India and caters to an international customer base too.

Click below to know more about us:

The Ayurveda Company: D2C brand T.A.C eyes profitability by Diwali’24; invests in R&D, warehousing, ET Retail (indiatimes.com)

 "Husband-wife duo founders of Khadi Essentials share entrepreneurial mindset"

"This Startup is Bringing Ayurveda to Millennials and Gen Z".

"T.A.C raises 100 cr In Series A round, eyes Rs 250 crore revenue by next fiscal end"

 "VC fund Sixth Sense Ventures leads Rs 100 crore Series A round in The Ayurveda Co"

"Ayurveda firm TAC raises Rs 100 cr in funding for business expansion".

 "T.A.C Ropes In Kajal Aggarwal As Brand Ambassador".

Location- Kolkata & Bangalore, Gurgaon


·  As an Offline Activations Specialist, you will play a crucial role in executing and managing offline marketing and promotional campaigns for our products/services. You will be responsible for planning and implementing offline activations, events, and initiatives to create brand awareness, acquire new customers, and engage with our target audience.

Key Responsibilities:

  1. Event Planning and Execution: Organize and execute offline events, workshops, seminars, and other promotional activities to create a buzz around our brand and products.
  2. Brand Representation: Act as a brand ambassador during events, ensuring a positive and consistent brand image is projected to customers and partners.
  3. Engagement Strategy: Develop and implement strategies to engage customers and potential clients through offline channels, including sponsorships, community outreach, and partnerships.
  4. Collateral Development: Work with the marketing team to create offline marketing materials such as brochures, flyers, and promotional merchandise.
  5. Data Collection and Reporting: Collect and analyze data from offline activations to assess their impact and effectiveness. Provide regular reports and insights to improve future offline campaigns.
  6. Budget Management: Manage budgets allocated for offline activations and ensure cost-effective use of resources.
  7. Cross-functional Collaboration: Collaborate with the marketing, sales, and product teams to align offline activations with overall company goals and strategies.


  • Bachelor's degree in marketing, communications, or a related field (or equivalent work experience).
  • Proven experience in planning and executing offline marketing events and activations.
  • Strong interpersonal and communication skills.
  • Creative thinker with the ability to develop engaging and unique offline campaigns.
  • Excellent project management and organizational skills.
  • Proficiency in Microsoft Office and event management tools.

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