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National Sales Manager APPLY NOW

Know T.A.C.

The Ayurveda Co. (T.A.C) is a thriving, direct-to-consumer startup that translates the ancient wisdom of Ayurveda into the language of the young and dynamic India - the millennials and Gen Z. We offer a broad range of Ayurvedic beauty and wellness products, crafted especially to resonate with the lifestyle of today's youth. T.A.C has a robust omnichannel presence in India and caters to an international customer base too.

Click below to know more about us: The Ayurveda Company: D2C brand T.A.C eyes profitability by Diwali’24; invests in R&D, warehousing, ET Retail (indiatimes.com) "Husband-wife duo founders of Khadi Essentials share entrepreneurial mindset". "This Startup is Bringing Ayurveda to Millennials and Gen Z". "T.A.C raises 100 cr In Series A round, eyes Rs 250 crore revenue by next fiscal end" "VC fund Sixth Sense Ventures leads Rs 100 crore Series A round in The Ayurveda Co" "Ayurveda firm TAC raises Rs 100 cr in funding for business expansion". "T.A.C Ropes In Kajal Aggarwal As Brand Ambassador".

Location- Gurgaon

Key Responsibilities

1. Sales Strategy and Execution:

· Develop and execute a comprehensive sales strategy to drive revenue growth and achieve sales targets in alignment with the company's vision and objectives.

· Identify market opportunities, trends, and consumer preferences to guide product positioning and sales strategies.

· Identify and penetrate new market segments and channels to expand the company's customer base.

· Collaborate with the marketing team to ensure consistent messaging and branding across all sales channels and maximize brand visibility.

2. Distribution and Channel Management:

· Identify and establish partnerships with distributors, retailers to expand the company's reach and distribution network.

· Manage and optimize relationships with existing channel partners, ensuring their engagement, support, and adherence to brand guidelines.

· Evaluate market trends and consumer behavior to identify new sales channels and explore innovative distribution opportunities.

3. Team Leadership and Management:

· Build, lead, and motivate a high-performing sales team, providing coaching, guidance, and and performance feedback to drive individual and team success.

· Set clear sales targets and KPIs for the team, ensuring regular monitoring performance and providing support to overcome challenges.

· Conduct regular sales meetings, trainings, and workshops to enhance the team's skills and product knowledge.

· Foster a culture of collaboration, accountability, and continuous learning within the sales organization.

4. Key Account Management:

· Develop and maintain strong relationships with key accounts and strategic partners, fostering loyalty and driving repeat business.

· Collaborate with key accounts to develop joint business plans, promotional campaigns, and marketing initiatives to drive sales and enhance brand visibility.

· Negotiate and manage contracts and agreements with key accounts, ensuring favourable terms and conditions.

· Monitor market trends and competitor activities to identify opportunities and threats in the market.

5. Sales Operations and Forecasting:

· Develop accurate sales forecasts and budgets based on market trends, historical data, and sales objectives.

· Oversee the sales forecasting process, ensuring accurate demand planning and inventory management.

· Collaborate with the operations and supply chain teams to ensure timely delivery of products to customers.

· Utilize sales analytics and CRM systems to track customer engagement, sales metrics, and pipeline management.

6. Sales Training and Development:

· Develop and implement sales training programs to enhance the knowledge and skills of the sales team.

· Keep abreast of industry trends, market dynamics, and competitor activities, sharing relevant information with the sales team.

· Foster a culture of continuous learning and improvement within the sales organization.

7. Market Intelligence and Competitive Analysis:

· Stay updated on industry trends, competitor activities, and consumer preferences, utilizing this knowledge to refine sales strategies and differentiate the company's offerings.

· Conduct market research, gather customer feedback, and analyze market data to identify customer needs, preferences, and emerging opportunities.

· Provide input to the product development team regarding new product ideas, enhancements, and improvements based on market insights.

· Stay updated on industry best practices, competitor activities, and regulatory changes affecting the beauty and wellness sector.


· Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is a plus.

· 10-15 years of experience in sales management, preferably within the beauty, wellness or FMCG Industry.

· Proven track record of driving sales growth and achieving targets in a national or regional sales role.

· Should have a vast network and existing connects with Corporates and Institutions

· Strong leadership skills with the ability to inspire and motivate the sales team

· Excellent communication and negotiation skills.

· Analytical mindset with the ability to interpret sales data and market trends

· willingness to travel.



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