Sr. Manager (Performance Marketing) APPLY NOW

Full time

This role drives Growth & Revenue on Brand website(s)


  • P&L Management
  • Customer Acquisition
  • Drive Growth & Revenue
  • Customer Retention
  • Lifetime Value Analysis

Excellent knowledge of:

  • WordPress/ Shopify
  • Industry trends
  • On-page & off-page SEO
  • Internal reporting
  • Google Analytics


  • Drive hands-on campaign setup, management and optimisation including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimisation.
  • Perform ongoing paid keyword discovery, expansion, and optimization.
  • Collaborate with tech, product, operations, and category marketing to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals.
  • Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue and Revenue/Cost.
  • Work actively on various means & ways to drive relevant traffic to the website.
  • Derive meaningful analytics to optimise website performance.
  • Create, manage and optimize campaigns across digital channels – Google, Facebook, Instagram, YouTube, Affiliates, etc.
  • Manage Paid Campaign Social Media (Facebook, Instagram, Audience Network, Marketplace
  • Native Adverting (Taboola & Colombia online)
  • Coordinate with the graphic design team/agency to get creatives made for ads.

Required Skills and Experience:

  • 5-10 years of hands-on campaign and budget management experience with high growth ecommerce start-ups.
  • Proven experience in running performance campaigns (CPC, CPA, CPT etc) across Google, FB, YouTube, affiliates, and others.
  • Proven experience in running display campaigns across ad networks.
  • Experience with tools including Google AdWords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360, and others as well as with tools such as Web Engage, CleverTap etc
  • Experience running awareness/R& F campaigns across digital channels a big plus.
  • Working knowledge of HTML, CSS, and JavaScript development



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