Sr. Manager (Performance Marketing) APPLY NOW

This role drives Growth & Revenue on Brand website(s)

KPI:

• P&L Management
• Customer Acquisition
• Drive Growth & Revenue
• Customer Retention
• Lifetime Value Analysis

Excellent knowledge of:

• WordPress/ Shopify
• Industry trends
• On-page & off-page SEO
• Internal reporting
• Google Analytics

 Revenue

• Drive hands-on campaign setup, management and optimisation including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimisation.
• Perform ongoing paid keyword discovery, expansion, and optimization.
• Collaborate with tech, product, operations, and category marketing to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals.
• Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue and Revenue/Cost.
• Work actively on various means & ways to drive relevant traffic to the website.
• Derive meaningful analytics to optimise website performance.
• Create, manage and optimize campaigns across digital channels – Google, Facebook, Instagram, YouTube, Affiliates, etc.
• Manage Paid Campaign Social Media (Facebook, Instagram, Audience Network, Marketplace
• Native Adverting (Taboola & Colombia online)
• Coordinate with the graphic design team/agency to get creatives made for ads.

Required Skills and Experience:

• 5-10 years of hands-on campaign and budget management experience with high growth ecommerce start-ups.
• Proven experience in running performance campaigns (CPC, CPA, CPT etc) across Google, FB, YouTube, affiliates, and others.
• Proven experience in running display campaigns across ad networks.
• Experience with tools including Google AdWords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360, and others as well as with tools such as Web Engage, CleverTap etc
• Experience running awareness/R& F campaigns across digital channels a big plus.
• Working knowledge of HTML, CSS, and JavaScript development